New Dream Job

I recently read an article on CNN that changed my mind about my future career goals. A company called RunawayBrideandGroom.com had come up with a way to create buzz by offering a job to one couple who will visit various romantic locations over a six month span and blog about their experiences. The Irish travel company was impressed with the results that Australia's Tourism Queensland board had when they created an ad for "The Best Job in the World" which was to pay one lucky applicant almost $140,000 to live on Hamilton Island for six months and blog about how great it is. The idea quickly spread to other companies due to how much business this sort of dream job scenario could bring in. The Orlando/Orange County Convention and Visitors Bureau in Florida also jumped on the dream job bandwagon when they created a job that would created a job that would require one couple to visit every theme park and attraction in the state within 67 days and write about their experiences.

I thoroughly enjoyed reading this article. I am really impressed with the creativity these companies have. I can only imagine how much fun the chosen people will have on their assignments. To be able to have those experiences AND get paid for it would be pretty unbelievable.

David Meerman Scott, author of "The New Rules of Marketing & PR" said "The Best Job in the World" generated tens of millions of dollars in free publicity for Tourism Queensland". That is pretty ingenious. I think this sort of advertisement is a great way to give a lucky person the opportunity of their lifetime while giving readers an inside view of the destinations from a real persons view. It also makes the company seem like a wonderful company worthy of your business.

Whoever thought of this idea deserves a lot more than just a pat on the back!